About Us

DOH TAK KEH

/ Dough tuck ké / 🔉

Noun : Hindi term suggesting ₹2/- ( two rupees)

Adjective : Hindi phrase commonly used to describe something that seems inexpensive in appearance.

Why Doh Tak Keh :

Why not?

A statement wear label, homegrown in the roots of Mumbai, India, Doh Tak Keh is high fashion, high-concept and eclectic. We voluntarily indulge in candid & bold graphics, serving a platter of maximalist prints flavored with some desi tadka. Each clothing item designed intends to be an exclusive statement in the wearer’s wardrobe and has several memorable factors.

When you spend ₹₹₹₹ to own a Doh Tak Keh, We promise to make your every ₹₹₹₹ worth the purchase, cuz it’ll make you look like a ₹₹₹₹₹₹₹₹ person.

OUR

INSPIRATION & FABRICS

#StreetsOfIndia

We love to keep our design process as candid as our prints. Our design team including some of our karigars frequently have field trips in nooks & corners of Mumbai gullies (streets). We visit artsy lanes & ghettos and create an in-transit mood board on our phone galleries.Our fabrics are luxurious, eco friendly & have a long-lasting quality of exquisite softness. 80% of our collections are made using Biodegradable TENCEL™ Lyocell & Modal by Lenzing India. The fibers are extracted from sustainably grown wood using a unique closed loop system, minimizing the environmental impact of production. We also use Bemberg™ Cupro, which is a naturally-sourced regenerated cellulose fiber made from waste cotton linter but feels like viscose. Made from a natural material, Our fabrics are biodegradable and compostable fiber that breaks down naturally after disposal. They are silky-smooth with color vibrancy and are able to withstand repeated wash and dry cycles. Our prints are made using Azo-free chemical dye. We also indulge in upcycling some of our scrapped textile waste back into our designs in creative forms.