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We love to keep our design process as candid as our prints. Our design team including some of our karigars frequently have field trips in nooks & corners of Mumbai gullies (streets). We visit artsy lanes & ghettos and create an in-transit mood board on our phone galleries. From Indian kirana stores (grocery shops), street-food trucks, Auto rickshaw font art, makhana (Indian snacks) packets to floral torans (garlands), we gather images of offbeat / underrated elements and translate them into bold & perceptive graphics.